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Jbs usa has made several misleading claims about its environmental impact, including pledges to curb deforestation and reduce its greenhouse gas emissions. Subsidiaries of brazilian meat processing company jbs are the subject of a lawsuit filed by the new york attorney general accusing the businesses of using misleading statements and marketing regarding their environmental commitments. Jbs said it categorically rejects claims suggesting its sustainability goals were misleading or that financing was obtained under false pretences and that it was making measurable progress.
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A new lawsuit in new york claims that one of the world’s largest beef producers has been misleading the public about its efforts to curb deforestation and greenhouse gas emissions. Jbs’s recent $1.1 million settlement with new york’s attorney general over its claims about its plans to slash greenhouse gas emissions highlights both risks for companies making forward. Despite this fact, jbs group and jbs usa have continued to make bold claims about achieving sustainability and ethical supply chain goals that it’s failing to uphold
The company publicly states that it will remove illegal deforestation from its supply chain, including by indirect suppliers, by 2025.
Jbs, a global leader in meat processing, recently reached a settlement with state attorneys general regarding its ambitious climate pledge This agreement provides valuable insights for both corporations aiming to enhance their sustainability commitments and regulators striving to effectively monitor such declarations. In 2023, nad reviewed claims that jbs had made about its goal “to be net zero by 2040.” nad determined that although the company had taken steps to reach the goal, those steps weren’t enough to support the claim In 2024, the ny attorney general filed a lawsuit against jbs under the same rationale.
As jason weller, chief sustainability officer at jbs, said at a national press club meeting preceding the global sustainability summit, agriculture and the private sector will take their most prominent position ever at cop30 While the food system is thriving, he said, it is not operating sustainably, noting it contributes some 30% of greenhouse gas emissions.
